MileMark Legal Marketing, based in Tampa, Florida, is expanding its focus on AI-driven visibility as law firms adapt to new ways prospective clients search for legal help. Founded in 2014, the company focuses exclusively on law firms and offers services including website design, search engine optimization, paid media, Local Services Ads, review strategy, content, social media and AI-focused visibility support. A key part of MileMark’s current effort is Generative Engine Optimization, or GEO, which the company describes as a way to help law firms become more discoverable on platforms such as ChatGPT, Gemini, Claude and Perplexity by improving how AI systems retrieve, interpret and summarize online information. MileMark says that process includes auditing how AI tools currently describe a law firm, identifying gaps in how the firm’s authority is represented online, and strengthening content and technical signals. In a 2026 announcement, the company said it serves more than thousands of law firms nationwide and operates from nine offices across five states. Inc. also lists MileMark Media as a 2023 Inc. 5000 honoree. “Our job is to make sure the firms we work with are visible in every one of those scenarios,” said Mark Weinstock, CEO of MileMark Legal Marketing.