Felix of K-pop group Stray Kids was announced as the new global face of Genesis BBQ Group's fried chicken chain Tuesday, as the company leverages his profile to promote its Korean fried chicken overseas. Stray Kids has scored eight No. 1 albums on the Billboard 200, the most by any group this century. Genesis BBQ Group cited Felix’s previous mentions of the menu while communicating with fans, including Crunch Butter Chicken and Jamaica Sotteok Manna Chicken. The franchise released two teaser videos for new menu items featuring Felix. "Felix has global influence with a distinctive presence not only in music but also in fashion and beauty," the group's spokesperson said. Genesis BBQ Group operates more than 800 stores in 57 countries and plans to work with Felix on various marketing campaigns aimed at global consumers.