For much of 2025, Apple’s AI ambitions have looked less like a moonshot and more like a stumble in the dark, but according to Bloomberg’s Mark Gurman, the company’s self-inflicted AI crisis is finally showing signs of relief. The shift centers on a significant redesign of Siri and broader AI capabilities expected in iOS 27, developments framed as a potential turning point after delayed features and missed internal deadlines. Apple has set an internal deadline of spring 2026 for delivering its delayed Siri AI upgrade, and WWDC 2026, scheduled for June 8, 2026, is expected to serve as the public showcase for a revamped Siri alongside enhanced AI capabilities. Pre-WWDC reporting has framed the event as Apple’s chance at an “AI turnaround,” a phrase carrying weight given Apple has faced sustained criticism over its AI performance since 2024. The revamped Siri reportedly promises improved conversational abilities, expanded functionalities like photo editing, and deeper app integrations. Investor reactions to Apple’s WWDC 2026 AI updates have been described as mixed-to-positive, with the mixed element reportedly stemming from investors focusing more on hardware and service enhancements than on new AI models.