Samsung India has launched a campaign titled "Big Celebration, Bigger Screen, Biggest Emotions" to promote its large-screen TVs powered by Vision AI technology. The campaign highlights Vision AI innovations that integrate AI service platforms like Bixby, Perplexity, and Microsoft Copilot for a personalised viewing experience. These features are available on the latest Micro RGB, OLED, Neo QLED, Mini LED, and Crystal UHD TVs. Consumers can get offers on select Samsung Vision AI Big TVs, including free soundbars worth up to INR 1,02,990, free TVs worth up to INR 5,29,990, cashback of up to 20%, zero down payment, and EMIs of up to 36 months. Additional benefits include Samsung TV Plus, Samsung Care+, Samsung Finance+, Samsung Sound+, Samsung Art+, and up to seven years of OS upgrades. The Vision AI-powered TV range is available at Samsung retail stores nationwide, on Samsung.com, Flipkart, and Amazon. With this campaign, Samsung aims to make premium home entertainment more accessible across India.