DoubleVerify has expanded its DV Authentic AdVantage solution to Meta and TikTok, extending its AI-powered advertising platform across two of the world’s largest digital ecosystems. The move aims to help advertisers improve campaign effectiveness by combining pre-bid media protection, AI-powered optimization, and independent performance measurement. Mark Zagorski, CEO of DoubleVerify, stated that the solution removes tradeoffs between cost efficiency and media quality, enabling advertisers to improve operational efficiency and maximize performance across Meta and TikTok. The solution integrates media quality controls, campaign intelligence, and AI-driven optimization, using pre-bid avoidance tools with first- and third-party measurement. Brook Minto, Global Investment Director at Haleon, said the solution gives the ability to improve efficiency and performance while maintaining media quality standards across platforms like Meta and TikTok. The expansion builds on the launch of DV Authentic AdVantage in June 2025. DoubleVerify reported early deployment results on TikTok campaigns showed a 98% improvement in unique reach, a 50% increase in efficiency, and a 59% reduction in brand suitability incidents.