On the evening of Nov. 2, an AI compute product entered an e-commerce livestream for the first time, as Qwen Office CEO Chen Yusen appeared alongside livestreamer Li Jiaqi to sell the Qwen Office Personal Basic monthly membership card — originally priced at 28 yuan — for 0.01 yuan. Within half an hour of launch, nearly 100,000 units sold, corresponding to a compute quota of roughly 2 trillion tokens, and the entire livestream distributed a cumulative 20 trillion tokens. This Double 11, tokens were placed on e-commerce shelves as a standalone category for the first time; Tmall launched its "AI Space Station" token top-up center in September, with vendors including Qwen, Zhipu, MiniMax, Alibaba Cloud, DeepSeek and Kimi joining, while JD.com launched an "AI Software Top-up Hall" in September gathering models and agent products such as Zhipu GLM, DeepSeek, Doubao and Tencent Cloud. Users can search "Token" on Taobao to enter the dedicated section, with a purchase experience similar to topping up a phone plan or buying a membership. Sales formats vary: some offer daily, weekly, monthly and annual cards on a subscription basis, while others sell fixed token quotas, with consumers providing the phone number bound to their account to complete the top-up. Most token products this year are priced in line with official websites, and some items are