South Korea's three mobile carriers—SK Telecom, KT, and LG Uplus—began selling Meta's "Ray-Ban Meta (Gen 2)" artificial-intelligence glasses from Wednesday, pairing the device with tariff-linked discounts as they race to push AI services beyond the smartphone. Co-developed by Meta and global eyewear group EssilorLuxottica, the glasses respond to a spoken "Hey Meta" command, letting wearers converse with Meta AI for searches, recommendations, answers and real-time translation. The device carries a 12-megapixel ultra-wide camera capable of 3K ultra-high-definition video, open-ear speakers and five microphones, and runs for up to about eight hours on a charge—or up to about 48 hours with its charging case. KT said it would grant members a 10 percent discount and, through device-only tariffs, bring the effective monthly cost to the 10,000 won ($6.76) or 7,000 won range, while LG Uplus offered device discounts of up to 80 percent depending on the plan chosen. SK Telecom tied installment discounts to its premium "Best" plans and stocked the glasses at its online store and six outlets across Seoul and Gyeonggi Province. Each carrier set up hands-on spaces—KT at 11 stores nationwide and SK Telecom at its six regional outlets. The three companies said the launch marked the start of a wider push to expand their AI-device lineups.