Acxiom announced that Acxiom Real ID is now a native Built-On application in Databricks and is available in the Databricks Marketplace, as of June 16, 2026. Powered by Acxiom's global identity graph of more than 260 million addressable individuals in the U.S., the solution enables brands to unify, enrich, and activate customer data without moving or duplicating directly identifiable personal information. Acxiom is also a launch partner for Databricks CustomerLake, the new Agentic CDP built natively on Databricks. Together, Acxiom Real ID and CustomerLake help enterprises build trusted Customer 360 profiles, resolve identity, enrich customer data, and activate audiences from the same governed environment.