Sydney Sweeney is in advanced talks to join Anthropic as a strategic advisor, according to an update carried by Blockchain. News, citing The Wall Street Journal, though the role is a developing conversation, not a finalized corporate announcement. The development signals where the AI industry is heading as generative AI enters schools, offices, creative studios, marketing teams, newsrooms and everyday search habits, creating a new challenge for AI companies: public trust. Anthropic, known for its emphasis on safety and constitutional AI principles, competes with OpenAI and Google DeepMind. A celebrity advisor like Sweeney could help the technology company understand how ordinary users think, react and build trust, as AI firms begin looking beyond technical talent for roles involving communication, adoption and public engagement. However, there is a risk that celebrity involvement in AI can become confusing if the role is not clearly defined, and without clarity, such appointments can look like marketing exercises dressed up as strategy.