Meta launched Muse Image, described in a July 7 blog post as "our most advanced image generation model yet," which allows creators to "@-mention Instagram accounts in the Meta AI app to bring specific Instagram profiles right into your images." According to Meta, users who do not want their likeness used must manually opt out or make their profiles private; The New York Times reported that those who do not opt out will not be notified if their profiles are used. The launch sparked backlash from Privacy International, which told BBC the tool is "the latest sign AI companies see people's images and data as raw material to be exploited." CAA confirmed it "raised our concerns with Meta on behalf of our clients," stating "no one's name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent." SAG-AFTRA urged "all Instagram users" to "take action to protect your likeness" and offered opt-out instructions. A Meta spokesperson said Muse Image was built "with strong controls and safety guardrails from day one," noting private accounts and users under 18 are automatically excluded, and adult users with public accounts "can opt out with just a couple clicks."