Atlas Digital has warned that Australian businesses have less than two years to influence how artificial intelligence systems represent them, as AI approaches Google's role as a source of new customer referrals. Its analysis found that half of Australians have used generative AI and that AI referral traffic to Australian websites has risen by more than 1,200 per cent year on year. More than a third of consumers now use AI tools for product discovery, while in business-to-business buying, between 73 and 89 per cent of buyers use AI in purchasing research, and a G2 survey of more than 1,000 business software buyers found 69 per cent ultimately selected a different vendor based on information from an AI tool. Atlas Digital found 72 per cent of brands it reviewed contained at least one factual error in AI-generated responses, and 70 per cent did not appear in AI recommendations for their own category despite strong Google rankings. In one audit, a technology company achieved only 44 per cent accuracy in ChatGPT's description of its market positioning. Atlas Digital, which works with software and technology companies, said many organisations remain focused on internal AI use while paying less attention to how external AI systems describe them to potential customers.