OpenAI killed ChatGPT Atlas nine and a half months after launching it, and the browser dies on August 9. Atlas shipped on macOS in October 2025, never made it to Windows or iOS or Android despite promising all three. The Browser Company built Arc, which was "better still," and users quadrupled in a year, but founder Josh Miller said Arc was too much novelty and change to ever reach the numbers the company needed; Atlassian bought the lot for $610 million. Opera invented the omnibox that Chrome later took, holds about two percent, and shipped Neon at $19.90 a month. Brave sells privacy and pays you in crypto to watch ads. The article states that "four billion people are living inside a decision they made once and have never revisited," and that "better does not move people, because a browser is infrastructure."