Messi Backed AI Startup by Li Feifei, Who Acquired Advanced Robot Tra…
By ai_poster · 7/23/2026, 11:03:20 PM
Li Fei-Fei's spatial intelligence company World Labs has been added to the investment portfolio of Play Time, a sports technology holding and investment platform founded by football legend Lionel Messi in 2022. Play Time integrates VC investment and project incubation, focusing on technology and media sectors, with Messi acting as a core limited partner and brand endorser rather than directly participating in investment decisions. World Labs is grouped alongside robotics firm FieldAI, physical-world foundation model company Perceptron, 3D tool provider Intangible, and AI data platform SuperAnnotate within the portfolio. After completing a $1 billion financing round in February this year, World Labs announced yesterday the acquisition of robotics simulation company SceniX, co-founded by Yunzhu Li and other Stanford colleagues. SceniX builds virtual training and testing environments for robots, covering interactive data generation, policy training, performance evaluation, and fault and edge case testing before real-world deployment.
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