In June 2026, the generative AI market saw new model launches, pricing adjustments, and the impact of U.S. export controls. As of July 1, Google's "Gemini" was the only platform to implement price cuts, while competitors like ChatGPT and Claude maintained existing rates. Google cut its "Google AI Plus" plan by roughly 40%, dropping from ¥1,200 to ¥725 per month, and Genspark introduced a lower-credit tier for its Pro plan, reducing the minimum price from $249.99 to $49.99. Anthropic unveiled "Claude Fable 5," the first publicly available Mythos-class model, on June 9, but its service was completely suspended on June 12 due to U.S. export controls, which were lifted on July 1. On June 30, the mid-tier "Claude Sonnet 5" was released. OpenAI released a preview of its next-generation "GPT-5.6" series on June 26, featuring three variants. ChatGPT discontinued its GPT-5.2 model on June 12 and phased out GPT-4.5 on June 26. Gemini 3.5 Pro and Grok 5, anticipated for a June release, failed to materialize. The overarching market trend was toward "super apps and integrated platforms," with ChatGPT advancing its super app strategy and Claude announcing bidirectional integration between "Claude Design" and "Claude Code."