Apollo, the AI go-to-market (GTM) system, released findings from its 2026 AI in Sales & Go-to-Market Survey, showing that AI adoption is nearly universal among respondents (97%) and more than half (58%) report measurable benefits within 60 days. However, only 6% of sales and marketing leaders believe AI will ultimately replace members of their team. The survey indicates organizations are moving from experimentation to integrating AI into everyday revenue workflows. Outbound sales is the leading use case, with 84% of respondents using AI tools for prospecting and research, ahead of outbound personalization (66%) and lead enrichment (62%). AI maturity is mixed: only 17% describe their AI as fully operational and measured, while two-thirds (67%) are either still exploring or have implemented AI without optimizing it (36%). Regarding "agentic AI," 30% define it as autonomous agents that take actions across tools, 30% as multi-step AI workflows, and 17% as direct LLM interaction, with remaining respondents associating it with single-step features or unsure, highlighting a terminology gap. Marcio Arnecke, Chief Marketing Officer at Apollo, said organizations are using AI as a force multiplier for people rather than eliminating roles.