Meta’s AI-enabled smart glasses, built in partnership with EssilorLuxottica through its Ray-Ban and Oakley brands, sold over 7 million units in 2025 alone, compared to a combined 2 million across 2023 and 2024. The growth has generated controversy: contractors in Nairobi watched intimate footage captured through users’ lenses, a class-action lawsuit was filed, and at the Mad Cool Festival in Madrid in July 2026, singer Lorde told the crowd, “Fuck the Glasses. Don’t get the glasses. Not sexy,” while performing at an event sponsored by Ray-Ban. Blackpink’s Jennie has been featured as a Ray-Ban Meta AI ambassador. An internal memo points to up to 26 different style variants in development, including codenamed projects Modelo and Luna. Three new models launched in 2026, featuring 14 additional translated languages and faster AI response speeds. The current generation’s live AI mode processes camera feeds in real time, delivering instant translations and visual descriptions through the glasses.