Amazon launched Amazon Quick, an AI assistant designed to manage work tasks across all of a user’s apps. The desktop application is now available to download, with free and Plus pricing tiers, marking AWS’s latest push into AI-powered workplace automation. Quick learns what matters to individual users and takes action on their behalf, working within the chat interface to generate visual assets, connect to external tools, and automate routine workflow tasks. Users can authenticate with existing AWS credentials. The assistant integrates with enterprise tools and platforms most workers already use. Amazon Quick enters a crowded field including Microsoft’s Copilot, Google’s AI assistant, and startup alternatives, with its differentiator being tight integration with AWS services and potentially lower friction adoption for teams already in the AWS ecosystem. The free tier removes the activation barrier, while Plus pricing ($10-20 likely, based on competitive offerings) targets users wanting more advanced features. Amazon Quick is another data point in the race to build the OS-level AI agent.