CarMax (NYSE: KMX) launched a first-of-its-kind app within the ChatGPT App Store on February 27, 2026, allowing customers to browse its nationwide inventory of over 45,000 vehicles and receive instant trade-in offers through a conversational interface. The announcement saw CarMax shares trading up +0.98% to $43.28. Diane Cafritz, CarMax’s Chief Innovation & People Officer, stated the integration simplifies the online car shopping experience. The company’s existing virtual assistant, "Skye," already handles tens of thousands of customer conversations weekly on CarMax.com. The move positions CarMax at the forefront of AI adoption in auto retail, an industry where studies show nearly 40% of dealers are already using AI, and 77% are integrating AI tools into existing systems.