Alibaba is promoting its new AI model, Qwen 3.8, with a marketing approach that contrasts with competitors like OpenAI and Anthropic. Instead of emphasizing job losses, a marketing video presents the idea of handing off work as appealing, showing the AI doing the job while the human pursues hobbies. Alibaba is distancing itself from the fear-based messaging favored by other AI companies, which often focuses on how many jobs will soon disappear. The article states that Alibaba is oversimplifying AI's actual impact on the labor market just as much as the doomsday scenarios from its competitors, but notes a positive spin looks better for a publicly traded company. OpenAI and Anthropic have also started striking a much softer tone. According to the article, there is no evidence that AI is having a major effect on the job market or even on productivity, though financial markets are a different story.