The 2026 FIFA World Cup has become a testing ground for artificial intelligence, as 12 of China's leading AI models compete in the "Human vs. AI World Cup Challenge," a nationwide prediction campaign launched by broadcaster Migu and FIFA's official technology partner Lenovo that has attracted tens of millions of participants. The lineup includes DeepSeek, Kimi, ERNIE Bot, Qwen, and China Mobile's Jiutian. Before the group stage, the models predicted which 32 teams would advance, and the competition later shifted to forecasting individual match winners and exact scores. On June 24, Migu launched a live studio show pitting celebrity guests against the models in real time, with a public prediction accuracy leaderboard released after every match. Halfway through the tournament, China Mobile's Jiutian model leads the pack, hitting a 69% accuracy rate on single-match predictions as of July 7. Jiutian alone called a draw when the Netherlands faced Japan, nailed the exact score when Argentina beat Austria 2-0, and was the only model to correctly call a 1-1 draw in a Belgium-Senegal match. Other models like Alibaba's Qwen, Zhipu, and MiniMax use multi-agent analysis, with Kimi's chatbot deploying as many as 300 AI agents.