Anthropic’s new two-minute Claude film centers public concerns about AI, using survey-backed questions to reinforce a human-first brand stance. The company shared the creative direction in an official announcement-style post about the film, “There’s hope in hard questions.” The film moves between everyday human moments and images of technological innovation, using a mix of grainy, home-style photography and crisp visuals. Instead of making product claims, the film is structured around questions, including: “Who’s going to hit the breaks if we really need to?”, “Wait a minute, why do we have to have this stuff?” and “Could AI help people stop people feeling misunderstood?” This film continues Anthropic’s broader human-first positioning for Claude, especially around the idea that AI should support people rather than replace them. It follows the company’s recent “Anthropic Public Record,” a public survey that asked more than 52,000 people in the US about their concerns and hopes around AI. Anthropic says the film’s themes are informed by a survey of 81,000 Claude users across 159 countries and 70 languages, using “Anthropic Interviewer,” a purpose-built tool.