Marketri, a B2B marketing consulting firm serving mid-market companies, today relaunched its brand and named the next phase of its growth: a new AI consulting practice, generative AI integrated firm-wide, and the pursuit of a formal partnership with Anthropic, the AI company behind Claude. Founded in 2004 as a fractional marketing practice, Marketri now positions itself as a technology-enabled growth firm organized around three integrated divisions: B2B Marketing Consulting, Fractional Marketing Teams, and AI Consulting. The expansion answers what clients are already asking for, as companies that once engaged Marketri for fractional marketing leadership increasingly want the same firm to help them apply AI. The expanded model reflects four years of investment in senior AI leadership and technology-integrated execution. The new brand and relaunched website are live at marketri.com.