Chinese parents are increasingly using artificial intelligence (AI) to help their children choose college majors, following the announcement of Gaokao results at the end of last month, which left 12.9 million exam takers with only a few days to decide on their majors. Mr. Zhang, a ride-hailing driver in Guangzhou, used several Chinese AI chatbots as a “new, free advisor” because he could not afford educational consultants. According to Alibaba Group, as of the end of June, more than 14 million people had used the college admissions counseling service of Alibaba’s AI assistant, Qwen. Baidu announced that about 15 million students had used its own AI college application helper by the end of June, and Tencent Holdings reported that its Yuanbao chatbot had answered about 80 million admissions-related inquiries. According to a recent report by iMedia Research, the college admissions consulting market was worth 1 billion yuan last year and is expected to grow to 1.22 billion yuan by 2027. Despite the rapid rise of AI, admissions consultant Wu Rui in Guangzhou remains confident.