Google is expanding direct checkout powered by the Universal Commerce Protocol (UCP) to shoppers in Canada across AI Mode in Google Search and the Gemini app, Sabrina Geremia, Vice President and Country Managing Director at Google Canada, announced on November 4, 2026. The feature allows Canadian shoppers to purchase directly from eligible retailers while researching products on Google's AI surfaces. The initial Canadian launch includes four partners and merchant groups: lululemon, Select Shopify merchants, Shoppers Drug Mart, and Simons. Shoppers complete purchases inside AI Mode in Google Search and the Gemini app without leaving the conversation, paying with Google Pay using payment methods and shipping details saved in Google Wallet; retailers remain the seller of record and can customize the integration. In the coming months, Google plans to work with retailers to add more capabilities such as applying loyalty rewards. Starting next year, Google says it will make simplified UCP integration available directly inside Merchant Center, allowing retailers to enable direct checkout and other capabilities for their product listings across AI Mode in Google Search and the Gemini app directly from their accounts. Google launched UCP earlier this year alongside industry partners as an open standard for agentic commerce.