Direxion has launched six new non-leveraged ETFs under the "Defined Income Boost" family, targeting single stocks including Nvidia, Tesla, Alphabet, Meta, Palantir, and Micron. The funds, such as NVIB and TSIB, aim to generate income by systematically selling covered call options based on Cboe indexes, addressing the lack of dividends from high-growth AI leaders. This strategic move expands Direxion beyond its traditional leveraged products into the fast-growing options-income segment, offering investors a way to earn premium-driven distributions while maintaining exposure to volatile tech stocks, albeit with capped upside potential during sharp rallies. Chief Product Officer Mo Sparks framed the launch as a natural extension of the firm’s deep derivatives expertise. As of June 30, 2026, Direxion managed approximately $85.4 billion in assets.