Amazon.com, Inc. reported Q2 results with a focus on AWS revenue, AI spending, and Big Tech comparisons, while also managing a $2.5B FTC settlement consisting of $1.5B refunds and a $1B penalty, with eligible U.S. Prime members able to claim up to $51 by Jul 27, 2026. The company cut undisclosed AGI roles in late July as part of a cost-focused realignment but affirmed continued investment in Nova models and AWS generative AI. Amazon mandated third-party sellers to tag AI-generated images and videos via metadata. Amazon Business is on track for about $60B in annual merchandise sales, up ~71% from 2023. Amazon and Italian unions signed a national pact for 57 sites covering leave rules and employee rights. AWS added Claude Opus 5 on Amazon Bedrock and Claude Platform, now live in US East (N. Virginia), Asia Pacific (Melbourne), and Europe (Ireland, Stockholm). Jeff Bezos ordered a Prime Video redesign (project Lighthouse) to boost AI-driven personalization for its 200M+ users. Amazon pledged to cover energy and infrastructure costs for AI data centers, a nonbinding pledge covering about 80% of U.S. delivered power. EU lawmakers criticized the Digital Markets Act for labeling Amazon a gatekeeper.