Meta recently introduced a new AI feature on Instagram—then removed it after sharp public uproar. The tool, part of its latest Muse Image model, allowed users to generate AI images using content from public Instagram accounts. The element that incensed users most was that all public users were automatically opted into allowing their images to be used for AI generation. No pop-ups like a cookie notice or push notification appeared. To opt out, Meta required users to hop through numerous account setting steps.