After trying Meta Platforms' AI glasses lineup, Wall Street analysts turned bullish on the company's hardware ambitions, driven by improved cameras, comfortability, and enhanced audio. Jefferies analysts believe the glasses could become a real new growth driver after testing the Ray-Ban Meta Gen2, Oakley Meta, and Ray-Ban Display, with price tags of $379, $499, and $799, respectively. Jefferies called the glasses a "multi-billion dollar hardware revenue opportunity," with further upside from subscriptions, advertising, and commerce. With EssilorLuxottica potentially doubling production capacity to 20 million glasses this year, the production jump suggests Meta is planning for AI glasses to become a mainstream product. Separately, Ark Invest founder Cathie Wood added $18 million worth of META stock this month, a transaction that came just before Meta's upcoming July 29 report.