Radisson Hotel Group has partnered with Accenture to launch an AI-based hotel discovery app within ChatGPT, aimed at helping travellers search, compare and plan a trip through natural conversation. Available in ChatGPT as @RadissonHotels, the tool allows users to look for Radisson Hotels properties by chatting in everyday language. Travellers can start a new ChatGPT conversation by including @RadissonHotels at the beginning of their prompt and then entering their travel requirements or preferences. The app replies with suitable Radisson Hotels options, including amenities, hotel descriptions, interactive map-based results, and live availability and prices. Once a traveller is ready to book, they are directed to complete their reservation on the Radisson Hotels website. Radisson noted that the launch represents an “important step” in its shift towards agentic commerce. The collaboration began with Radisson Hotel Group deploying a MCP accelerator that is part of Accenture’s agentic readiness and intelligence platform AI Merchant Center. Over time, Radisson Hotel Group and Accenture intend to extend the experience to include AI concierge services, deeper personalisation, in‑chat booking, itinerary changes, loyalty recognition and reservation management.