Reddit shares sank Wednesday after The Wall Street Journal reported the social platform may walk away from its content licensing deal with Google, as Google's AI-powered search summaries are killing traffic to Reddit's own pages. Reddit is reconsidering whether the financial upside justifies the traffic hit when the agreement comes up for renegotiation. Google pays for access to Reddit's user-generated content, but its AI systems now synthesize Reddit discussions directly into search results, reducing page views. Reddit went public earlier this year, and content licensing deals were pitched as a lucrative new revenue stream, but the company also depends on traffic to sell ads and maintain community engagement. The tension reveals a fundamental problem with AI training deals.