HubSpot’s Aja Frost, Senior Director of Global Growth and Paid, reported that monthly AI sessions are already 56% the size of global search. HubSpot analysed millions of AI answers and found that 62% of AI citations come from blog posts and listicles, making them the most commonly cited page type. The content AI cites is 25% more recent than what Google typically surfaces; on ChatGPT specifically, cited content skews about 1.2 years newer. The average ChatGPT prompt is roughly 350 words, compared to a typical Google search of five words. Frost noted that backlinks no longer predict visibility. She highlighted that when ChatGPT quoted outdated pricing details, HubSpot published a series of blog posts on current pricing, and ChatGPT visited them almost immediately and started giving correct prices the next day.