According to Lumikai's Interactive Media Report, India's micro-drama market has already crossed $300 million and is projected to touch $4.5 billion by 2030. Equinox Virtual, led by CEO and Co-Founder Amita Madhvani, recently launched Mohini, a musical, culturally rooted micro-drama created in collaboration with Google Cloud. Madhvani stated that AI was chosen for Mohini specifically to test its viability within a micro-drama structure, emphasizing that the narrative was written by human beings and that technology was never responsible for creating the emotional core of the series. She noted that the story follows a 25-year-old Indian girl navigating internal conflicts and outside-world chaos. The series has been developed by a small in-house team of just five people.