In Austin, Texas, SP Tech Solutions announced on July 16, 2026, that ClickTraces Founder Waleed Anwar urges businesses to expand visibility strategies beyond traditional Google rankings as AI-powered search platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews influence customer discovery. Anwar points to industry research showing a rising share of consumers begin research on AI tools. He states that best SEO practices remain the right foundation but are insufficient when a brand needs to appear in an AI answer. AI systems decide whether to surface a brand by interpreting its representation across the web, using entity optimization, relevance engineering, query fan-out, and Retrieval-Augmented Generation (RAG). Anwar recommends brands present themselves as trustworthy data sources, with clear messaging, consistent information, earned mentions in credible publications, and regularly updated content. He advises businesses to search their own company name on ChatGPT, Gemini, and Perplexity using real customer questions to identify where visibility work is needed.