On Monday, Google DeepMind invested $75 million in A24 to get inside the workflow that built it. The deal is a non-exclusive research partnership, which gives DeepMind access to A24’s production process in exchange for development of AI infrastructure and tools. A24 partner Scott Belsky told the Wall Street Journal the new tools “won’t look anything like the prompted generation type of AI that people feel uncomfortable with.” The deal explicitly excludes A24 data, so Google won’t train on its films. However, A24 opened the filmmaking process itself to negotiation, and the partners hope to collaborate closely with A24 filmmakers. The goal is to create AI tools for production and distribution. All of this comes on the heels of A24’s biggest theatrical hit with “Backrooms.” Kane Parsons singled out AI in a recent interview as of zero interest beyond interrogating it as a story idea, and identified generative AI as a source of “creative rot.”