Albertsons Companies has launched a Safeway plug-in in ChatGPT, allowing shoppers to discover products, reorder weekly lists and build carts through natural language requests. The Boise, Idaho-based retailer announced the live availability of the plugin Aug. 5. The plug-in connects customer requests with Safeway products, cart and checkout services. Shoppers can reorder favorites, find new products, discover items on sale or shop from a recipe, photo or digital list. Customers can review, compare, modify or remove suggested items before being redirected to the Safeway platform to complete checkout. Jill Pavlovich, SVP of digital customer experience for Albertsons Cos., said, “Research tells us that consumers are increasingly interested in using AI to help with grocery shopping. By enabling our plug-in in ChatGPT, we are making grocery shopping as simple as having a conversation by meeting our customers when and how they choose to shop.” To get started, shoppers open ChatGPT, click “Plug-ins” in the sidebar, search “Safeway” and connect the plug-in by signing in to their Safeway account. Typing “@Safeway” into any ChatGPT conversation will surface the plug-in automatically. The plug-in builds on the company’s broader AI-powered shopping foundation, including its AI shopping assistant and Ask AI capabilities. Albertsons Cos. operates 2,240 retail stores with 1,708 in-store pharmacies in 35 states and the District of Columbia under 22 banners