The Senate Judiciary Committee scheduled a hearing for June 23, 2026, titled “Examining Tech Industry Practices and the Implications for Users and Families: Is This Social Media’s Big Tobacco Moment?” Committee Chair Sen. Chuck Grassley sent invitations in mid-May to Meta CEO Mark Zuckerberg, Google CEO Sundar Pichai, TikTok CEO Shou Zi Chew, and Snap CEO Evan Spiegel. As of the hearing date, none of the CEOs had formally confirmed their attendance. No verified reports of White House intervention to prevent Meta and Google executives from testifying had emerged as of the hearing date. The “Big Tobacco Moment” framing invokes the 1994 congressional hearings where tobacco executives testified that nicotine was not addictive. The immediate market reaction has been muted, with no significant stock movements for Meta or Alphabet tied directly to the June proceedings.