Meta launched its advanced artificial intelligence assistant, Meta AI, across its major platforms including WhatsApp, Facebook, Messenger, and Instagram, catering specifically to users in India. Initially unveiled at the Connect conference in September 2023, Meta AI was first introduced in select countries like Australia, New Zealand, and Canada, and was piloted with select users in India starting in April, though its full-scale deployment was delayed, possibly due to local factors such as the Lok Sabha elections. Leveraging Llama-3 technology, Meta AI offers functionalities including drafting emails, creating CVs, managing schedules, and enhancing content creation, as well as generating and animating images based on prompts during chats. The assistant integrates with Meta apps for real-time search powered by Bing and Google, allowing users to gather information from their Facebook feeds. While fully operational across WhatsApp, Facebook, Messenger, and Instagram in India, the standalone Meta AI website (Meta.AI) is currently not accessible to users in the subcontinent.