According to Future Market Insights (FMI), the global AI dataset licensing advertising marketing market is expected to reach USD 1.6 billion in 2026 and USD 8.5 billion by 2036, registering a CAGR of 18.2%. The market is expanding as brands, publishers, advertising agencies, and marketing technology providers rely on licensed audience intelligence for AI-driven decision-making, including targeted advertising, audience analytics, and content personalization. In 2026, leading segments include Consumer Behavioral Datasets with a 35.0% share, Targeted Advertising with a 38.0% share, Advertising Agencies with a 33.0% share, Direct Enterprise Licensing with a 41.0% share, and Cloud-Based Licensing with a 54.0% share. Canada is the fastest-growing country with a CAGR of 20.2% through 2036. Growth is driven by the need to bridge data coverage gaps beyond first-party data, increasing AI adoption in media planning, privacy-preserving data collaboration, and investments in cloud-based platforms.