Euromonitor has launched an AI-based version of its Passport market intelligence platform, overhauled with integrations for Microsoft Copilot and other AI tools. The company says Passport has been rebuilt from the ground up in what it describes as its biggest investment since it was founded in 1972. The updated platform adds an AI chat interface designed to turn search queries into conversational exchanges, a separate Microsoft Copilot agent for accessing Passport intelligence inside Microsoft applications, and Model Context Protocol integration to connect data to AI tools including Claude and ChatGPT. Passport's API access has also been widened to include the platform's full dataset. The redesign aims to create a simpler path from business questions to answers, featuring clearer navigation and a faster experience, while underlying data collection and verification processes remain unchanged. Passport's research covers 210 countries and jurisdictions worldwide. Tim Kitchin, Chief Executive Officer, stated, "This is our biggest investment since we were founded in 1972. Every part of Passport has been reimagined and redeveloped based on what clients told us they need next." Chris Fosberry, Chief Technology Officer, said the technical rebuild included new architecture, new infrastructure, and an AI layer built into the core of the system.