According to a Wednesday report from The Information, adult content now accounts for the majority of activity on Elon Musk's xAI's Grok chatbot, with the company reportedly leaning into explicit content generation as a core traffic driver. The report claims xAI is actively doubling down on explicit video and image-generation tools, and that adult-content dominance extends into Grok's coding model, which frequently receives requests for pornographic material. Well over half of Grok's overall traffic is driven by pornographic images and videos, adult role-play chats or other such activity, according to the report, which Vital Knowledge analyst Adam Crisafulli called "a desperate attempt for relevancy." The move comes as xAI has "fallen further behind” competitor chatbots from Anthropic, OpenAI, Google and Meta, per Crisafulli, and Grok recorded the largest drop in web traffic of any single AI model this year, with Similarweb data showing a 22% drop in Grok web traffic between January and May. xAI has faced legal scrutiny in the EU, India, Brazil and the U.S. over its practices, including a suit in California alleging images of three teenage women were altered by a Grok user in overtly sexual ways. Musk has said he is “not aware of any naked underage images generated by Grok.”