A former SpaceX data scientist, Chip, holding roughly USD 3.5 million in SpaceX shares, has bought meteorites worth USD 10,000 and a USD 5,000 fire truck, and is eyeing a TAG Heuer Carrera Calibre 1887 SpaceX Chronograph watch in the USD 8,000 range. His wealth is tied to SpaceX’s initial public offering in June. An estimated 440,000 U.S. millionaires minted by stock market gains and AI companies’ public listings may not translate into a new golden era for luxury goods, as Bain & Company partner Federica Levato noted the industry competes with other expenditures. The personal luxury goods market, valued at 358 billion euros (USD 406 billion) in 2025, has contracted over two years, though North America was among the fastest-growing regions for LVMH, Richemont, Hermes, and Kering’s Gucci in the quarter to March 31. Richemont CEO Nicolas Bos cited a "high level of consumer confidence in America." AI strategist Zack Kass, who owns an undisclosed stake in SpaceX, used his OpenAI winnings to buy a professional volleyball team. Former SpaceX engineer Robert, whose shares are worth roughly USD 4 million, bought new Apple Watches for fitness and plans to reinvest most wealth after a cruise.