Mark Zuckerberg's Meta rolled out Muse Image, a new AI image generation tool for Instagram that allows anyone to create new images based on existing Instagram posts, including those of celebrities and public figures, and is automatically on for all users, requiring users to opt out to avoid having their images used. The actors' union SAG-AFTRA issued a statement calling for a "clear and conspicuous OPT-IN" and posted an instruction guide on how to opt out. Creative Artists Agency (CAA), representing Ariana Grande, Tom Hanks, Beyoncé, and others, voiced opposition, stating that "no one’s name, image, likeness, voice, or creative work should be used by any third party, including AI models, without clear, documented consent," and called on Meta to "make protection the default on Muse Image, not the exception."