Hyundai Motor Group has delayed its proprietary driver-assistance software to late 2029, two years later than planned, while turning to Nvidia for upgraded ADAS. At its Autonomous Driving Media Day at 42dot’s Gyeonggi Province headquarters, HMG said Nvidia-based Level 2+ systems will reach production vehicles in the first half of 2028, with Level 2++ following in the second half of that year. Hyundai’s in-house end-to-end system, Atria AI, is now expected in production vehicles in the second half of 2029, slipping from the late-2027 target. Level 2+ covers highway driver assistance, while Level 2++ extends to more complex urban driving; both remain supervised. 42dot CEO Park Min-woo said the delay was strategic, not a sign of trouble, and that Hyundai will co-design Nvidia-based technology and use its data to train Atria AI. Park, a former Nvidia executive who joined Hyundai in January, has deepened ties with the chipmaker, shifting from predecessor Song Chang-hyeon’s internal focus. Hyundai’s “Data Flywheel” collects real-world driving data to train and deploy AI models. HMG, the world’s third-largest automaker by volume, sells more than seven million vehicles annually across around 190 countries, runs about 40 dedicated data-collection vehicles around the clock, and expects to overtake competitors on accumulated driving data by