CG Life, a pharma agency focused on clients bringing therapies for rare, specialty and hard-to-treat diseases to market, has combined with AI-native agency The Considered+AI. Terms of the transaction were not disclosed. The Considered founder David Hunt will remain CEO of the agency and a major shareholder, and will join the CG Life board. The union blends CG Life’s rare disease and precision medicine expertise with The Considered’s approach to amplifying talent through AI. Separately, PRSA-NY announced the shortlist for the 2026 Big Apple Awards, which recognize public relations campaigns and communications professionals from the New York metropolitan area. Winners will be honored at the 2026 Big Apple Awards Gala on Thursday, Sept. 17 at Sony Hall in New York City. Award categories have been expanded this year to include financial communications, fintech, AI innovation, and purpose-driven campaigns. PRSA-NY also relaunched the Ally Award. Early bird ticket rates are available until August 31. Additionally, The Agency East Public Relations, a Fort Lauderdale–based firm working exclusively with women business owners in the early growth stage, is expanding to help women business owners get found by AI answer engines through Answer Engine Optimization.