Meta CEO Mark Zuckerberg announced a new Meta Model API system, marking the company’s first "serious API" for its AI, with "very aggressive and attractive" pricing. The API pricing is roughly "25% of the cost advertised by other top models from OpenAI and Anthropic PBC." Developers can use the model for free up to a certain token threshold, after which they must pay. Zuckerberg stated that "the pricing from some of the other labs is very extreme and has very high margins," emphasizing Meta’s strategy to offer "frontier or very high-level intelligence at a much more affordable cost." This API is part of Meta’s broader shift toward a Cloud offering and premium subscriptions, as its revenue remains dominated by advertising, "to the tune of something like 98%."