Meta is reportedly developing an AI-powered 3D clone of CEO Mark Zuckerberg, called “Zuckerberg 2.0”, to scale leadership communication across the organisation. The digital version will copy his voice, looks, communication style, decision-making, and personality, and is designed to deliver messages, interact in virtual spaces, and represent him in different situations simultaneously. Unlike basic chatbots, the AI model is meant to be a dynamic, evolving version powered by advanced generative AI and machine learning. The project is driven by the need for scale as Meta grows worldwide, making it harder for one person to connect directly with all employees, partners, and stakeholders. Meta plans to use the clone to boost internal engagement during big virtual meetings and company updates, ensuring consistent and accessible leadership messages. The initiative also aligns with Meta’s long-term metaverse plans, where a realistic AI avatar could become a key figure in virtual spaces. Additionally, the project showcases Meta’s capabilities in generative AI, 3D modelling, and real-time interaction technology, positioning the company ahead in AI-driven human representation. A critical aspect is knowledge continuity, as the AI model can be trained on Zuckerberg’s past decisions, speeches, and strategic thinking, creating a repository of leadership insights. The project reflects a broader move toward digitally scalable, AI-represented leadership.