Runway has introduced Agent 2.0, an upgraded Runway Agent experience designed to close the gap between knowing what drives revenue and executing it across campaigns, social posts, and paid ads. Agent analyzes marketing inputs—such as a non-converting paid ads campaign, a product launching next week, or a target audience—asks questions, and builds with the user in one conversation. For brand marketers, Agent helps develop campaign concepts, create seasonal content and brand videos, and localize copy and visuals for new markets. Performance marketers can upload creative and ad metrics from Meta, YouTube, TikTok, or Google for Agent to analyze and create the next set of ads. Social marketers can generate a week’s worth of on-brand content from engagement data, with variants cut into formats like 9:16 for Reels and Stories, 16:9 for YouTube, and 1:1 for feed. Product marketers can work with Agent to determine product positioning angles and build campaign assets. Agent 2.0 is available for all users.