touchpoint.systems, a Brisbane-based marketing systems company, has added Answer Engine Optimisation (AEO) to its services as AI-powered search tools change how consumers find businesses online. AEO focuses on being cited by AI answer engines like Google AI Overviews and ChatGPT Search, rather than traditional search engine optimisation. The move reflects the growing importance of optimising digital presence for AI-powered answer tools including Google AI Overviews, ChatGPT Search, and Perplexity. Approximately 70 percent of all Google searches now end without a click, as AI-generated summaries resolve the query directly in the search interface. Google AI Overviews appear in roughly 25 percent of all searches, and total AI chatbot traffic reached 55.2 billion visits in 2025, representing an 81 percent year-on-year increase. Only 20 percent of marketing professionals have actively begun implementing AEO strategies, even though 70 percent acknowledge the discipline will significantly impact their marketing outcomes. "The businesses that understand this shift early are the ones that will hold the advantage," said Tony Gavin, founder and director of touchpoint.systems.