CSP Agency, a Human-First, AI-Enhanced Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) agency for B2B and e-commerce brands, announced its proprietary Human-First GEO Framework™. The AI-powered, human-supervised methodology helps organizations increase visibility in AI-driven search experiences by aligning business goals, audience needs, brand differentiation and customer buying journeys with strategic prompt opportunities. The framework transforms these insights into coordinated owned and earned media initiatives designed to strengthen a brand’s presence across platforms such as ChatGPT, Google AI Mode, Gemini, Microsoft Copilot and Perplexity. "Search has fundamentally changed," said Chris Rodgers, founder and CEO of CSP Agency. "Companies must optimize for generative engines that synthesize answers, not just search engines that rank web pages." According to the agency, GEO helps ensure brands are accessible, citable and recommended within AI-generated responses by strengthening authority across owned content, earned media and trusted third-party sources. The framework focuses on business and audience-aligned strategy creation, identification of customer buying situations that drive sales, content creation designed for generative engine visibility, earned media and third-party validation, and consistency across owned and earned media to build AI confidence and consensus.