Salesforce's latest State of Commerce report warns that AI is raising customer expectations faster than brands can deliver, with 86% of commerce professionals believing AI is raising the bar for customer expectations, yet 61% say meeting those expectations is harder than ever. The report, based on a survey of 3,450 commerce professionals across 20 countries and 13 industries conducted between April 10 and June 4, 2026, and analysis of buyer behavior from more than 1.5 billion customers globally, found that 78% of organizations currently use AI in some form, with nearly half planning to deploy agentic AI within the next six months. In B2C commerce, autonomous customer service resolution and AI shopping concierges are common use cases. However, only 27% of commerce organizations say their customer data is fully unified across sales, service, marketing, and commerce teams. Among B2C organizations, 46% report duplicate or conflicting customer data, while 45% point to the cost of maintaining disconnected systems; in B2B, 37% say disconnected data slows responses to customer issues or makes them ineffective.